About

Our story

Here at Behaviour Lab, our mission is to improve the way the world makes investments by developing strategies and decision‑making processes to reduce the negative effects that noise and biases have on decisions. We passionately believe in continuous improvement as individuals, teams and organisations. Being able to measure and reflect on our own decisions, and how we make them, is a critical first step in that journey. Our own journey centres around taking the best that technology and analytics have to offer, whilst being cognisant of the humans at the centre of investment decisions.

Our journey is intrinsically linked to our founder, Magdalena Smith. An industry veteran, Magdalena's rich experience spans investment banking, academia, and consulting. Her fascination with how investors make key decisions began at Goldman Sachs, where she pioneered the world of socially responsible investing. Subsequently, at Cambridge University, Magdalena researched and lectured in governance and business ethics. It was there she devised our methodology for quantifying behavioural biases, a cornerstone of our work at Behaviour Lab. Her time in academia led her to co‑lead McKinsey & Company's global behavioural insights and 'Science of Change' initiatives. She advised and supported executives on using advanced analytics and behavioural change to drive organisational impact.

During her tenure at McKinsey, Magdalena spearheaded the inaugural program, collaborating with luminaries in behavioural finance and psychology, including Nobel laureate Daniel Kahneman, research psychologist Gary Klein, and Dan Lovallo, a leading academic in strategic decision‑making. Infused with these rich insights, Magdalena established Behaviour Lab. Her objective was to craft innovative software products that tackle decision‑making biases at scale, creating value for portfolio managers and asset owners alike.

Today, Behaviour Lab stands as a testament to this vision, continually working to identify and instigate meaningful behavioural change to drive investment performance. We partner with a broad spectrum of clients, including asset managers, wealth managers, consultants, and asset owners. To help our clients achieve their full potential in decision‑making and continuously enhance performance, we have combined a uniquely talented team of world‑leading experts in the fields of investment, software engineering, change management and behavioural science.

Board Members & Advisors

David Blumer

David Blumer

Chairman

Kathryn Graham

Kathryn Graham

Board Member

Nick Hoffman

Nick Hoffman

Board Member

Nick Jakobi

Nick Jakobi

Advisor

Todd Ruppert

Todd Ruppert

Advisor

Ongoing Academic Collaborators

Gary Klein

Gary Klein

Research Psychologist

Dan Lovallo

Dan Lovallo

World-Leading Academic

Our team

Magdalena Smith

Magdalena Smith

Founder & CEO

Calin Coman-Enescu

Calin Coman-Enescu

Head of Operations & Finance

Adam Sue

Adam Sue

Head of Data Science

Yannis Panagis

Yannis Panagis

Head of Engineering

Will Darwin

Will Darwin

Fixed Income Advisor

Lachlan Manser

Lachlan Manser

Project Manager

Keanan Fortuin

Keanan Fortuin

Compliance Lead

Matthew Rosenthal

Matthew Rosenthal

Data Analyst

Echo Wang

Echo Wang

UX/UI Designer

Ruben Garcia Bri

Ruben Garcia Bri

Front-end Engineer

Chris Renschler

Chris Renschler

Software Engineer

Jack Teversham

Jack Teversham

Software Engineer

Raffaele Abate

Raffaele Abate

Back-end Engineer

Timothy Levins

Timothy Levins

Back-end Engineer

Lasse Larsen

Lasse Larsen

UX/UI Designer

Join our team

If you're looking for a career where you can make a real impact, click here to learn about job opportunities at Behaviour Lab.

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